Hyperlocal SEO for Maximum Discoverability
Real estate is inherently local. Focus your SEO on:
- Local keywords like "3 BHK flats in Andheri East"
- Google Business Profile optimization
- Local backlinks from area blogs, local news portals
- FAQ and schema markup for properties
Tool Tip: Use Google Keyword Planner or Ubersuggest to target geo-specific queries.
360° Virtual Tours & Walkthroughs
Property visits can be logistically difficult. Virtual tours let potential buyers “experience” the property from their phone.
- Use Matterport or EyeSpy360
- Integrate on website and share on social media
- Add voiceover or live tour narration
Drone Videography for Aerial Shots
Drone footage adds aspirational value. It showcases:
- Society layout
- Nearby landmarks
- Infrastructure & connectivity
Tool Tip: Use this in YouTube ads or as Instagram Reels for visual storytelling.
Geo-Fencing Ads
Target potential buyers with hyper-local mobile ads when they are near
competitor project sites, malls, business hubs, etc.
Tools: Google Ads Location Targeting, Facebook Local Ads